BlackBerry Messenger goes social with BBM-6

The newly released BlackBerry Messenger 6 (BBM-6) application for BlackBerry smartphones is an attempt by BlackBerry parent company, research in motion (RIM),  to tap in and tie together some of the popularity of Smartphone applications and social media. It is also an attempt by RIM, to





take a slice of the Smartphone market back of platforms like the iPhone from Apple and Google Android, which have enabled heavily on social media integration and open platform applications.
RIM is BBM 6 branding, as a real-time messaging client that provides an innovative experience by focusing on social media and app integration. The BlackBerry Messenger 6 application allows you to share users, listen to what he or she is, read or use for applications. The real innovation is that users not switch between BBM 6 and the application, who must use them. Instead, they can interact within a third-party application without actually what application they already use. Third party developers can the BBM 6 instant integrate features into their own applications for further social integration and more innovation marketing.
According to RIM Director of platform product management Hossam Bahlool, 70% of BlackBerry users already use BBM and the introduction of social media integration with BBM 6 will help to propel the company back into direct Smartphone competition.
RIM launches BBM 6 just a few days after the announcement of the massive layoffs at the company. Will be released likely to about 11% of the company or 2,000 employees. The company has the same announcement that Thorstein was replaced Heins Don Morrison as chief operating officer due to his retirement.
This Shakeups on the edge come after missing on a quarterly basis a period in which direct competitors of Google and Apple's stocks by 15% and 35% earn about 42% profits and a year in the stock prices, or fell.
Many analysts have blamed RIM inflexibility and failure of innovation this fall. The BlackBerry had the competitive advantage of being historically the secure and encrypted Smartphone. While other smartphone platforms on the level of security of the BlackBerry get started have, these competing platforms have also developed touch screens, just developed and promoted, applications from third-party and two way video chat. In the meantime, analysts say RIM rested on its laurels with his security features and quickly was surpassed on the market.
RIM hopes that brings that back in the competitive market by combining the best social media and third-party applications, the iPhone and Android have been pioneering companies and have enabled the BBM 6. By focusing on applications, which are more simply designed, more open and fully integrable with a real-time messaging client BlackBerry Messenger 6 hit product might be, the rim and the BlackBerry smartphone back into mainstream competition starts.
Related posts: BBM application for Android and iPhone: what are the rumors?Kills live profile and Kik BBM and BlackBerry applications?Top ten BlackBerry apps for his SocialBlackberry EmailRumours Playbook: new BlackBerry models to flip (and slide) for!Tagged as: BBM 6, BlackBerry Messenger, RIM, social media